Reviving American Craft, One Watch at a Time
Built on Detroit’s legacy of craftsmanship, our factory stands as the first U.S. watch factory of its size in over 50 years. Timepieces and leather goods are hand assembled in-house by skilled artisans, proving that American manufacturing is thriving once again in Detroit.
Thoughtful PrecisionDesigned in Detroit
Movement
Automatic SW200-1
Powered by your movement, this Swiss automatic movement drives the hours, minutes, seconds and calendar aperture function. Twenty-six jewels help reduce friction to maintain accuracy, and with a 38-hour power reserve, you can trust this timepiece with your deep dives.
Dial
A Dial with Depth
Classic Shinola Monster dial styling is accentuated with gold and elevated by a Mother of Pearl dial—a nod to the underwater
origins of the series.
Strap
Five-Link Stainless Steel Bracelet
This stainless steel bracelet is the perfect complement. It's also removable, making the timepiece customizable with the purchase of an additional strap.
Packaging
Wooden Watch Box
Built from premium wood, every Shinola watch box is designed to last for generations.