Reintroducing the RUNWELL watch.
FOR PEOPLE WHO OWN THEIR TIME.
In a world increasingly defined by urgency, distraction, and expectation, the most valuable thing we own is our time.
Reintroducing the Runwell.
A watch built for people who set their own pace—not the one everyone else is running on. Society tells us to keep up. What happens when we choose not to?
A short film starring and directed by Nicholas Braun in his directorial debut.
Reintroducing the Runwell.
A watch built for people who set their own pace—not the one everyone else is running on. Society tells us to keep up. What happens when we choose not to?
A short film starring and directed by Nicholas Braun in his directorial debut.
The Runwell Collection
Which Runwell is Right for You?
Before we made anything else, we made the Runwell — a watch built to do exactly that. What started as a bet to build a watch in Detroit turned into a belief. Build something that earns its keep, and let it keep earning it. Over one million Detroit-assembled watches later, that hasn't changed.
Shop Collection
Shinola was founded with a simple but ambitious idea: to help reintroduce thoughtful manufacturing to American cities through the lens of design. Signature pieces designed and assembled in Detroit—each an exercise in design, quality, and intention.
Shop Collection
Buy once. Wear often. Keep moving. From watches to leather backpacks, these are pieces made not just to last—but to just keep getting better with time. Make the most of it with Runwell.
Shop Collection
The watch that set our pace can set yours. Inspired by the earliest American wristwatches, the Runwell captures the spirit of timeless design, a relentless pursuit of quality, and moving to your own rhythm.
Shop Collection
SET THE PACE
The details that made Runwell recognizable are the same ones that make it last. Wire lugs. Pumpkin crown. Heritage dial design that moves through time, not against it. And a quiet obsession with materials and craftsmanship that hold up.
Own Your Time. Wherever It Takes You.
- Choosing a selection results in a full page refresh.
- Opens in a new window.