Reintroducing the Detrola
Our boldest, most personality-packed watch is making its return—reimagined in brand-new colorways and designed and assembled right here in Detroit.
Upcoming Detrola Events
Curate Your Own Sweets Box
Location: Shinola Tribeca Store
177 Franklin St, New York, New York 10013 48201
Date: Thursday, August 14th
Time: 11 AM – 6 PM ET
To celebrate the launch of the Detrola, reimagined - join us at our Tribeca store to build your own candy box with a candy sommelier from Bon Bon, the Swedish candy company.
Recieve a Gift with Detrola Purchase
Location: Select Shinola Stores; Ann Arbor, Detroit - Canfield, Washington DC, Grand Rapids, Chicago, San Francisco, Venice
Date: Saturday, August 16th
Time: 11 AM – 6 PM
For a limited time only, with every in-store purchase of a Detrola, recieve a complimentary gourmet Swedish candy giftbox from Bon Bon. Valid at participating stores only, while supplies last.
The color-pop accessory you didn't know you needed - until now.
We reimagined this collection to live at the intersection of playful and thoughtful design—bringing together the contemporary with the timeless. The result is an intricate, colorful and carefully crafted timepiece that redefines the boundaries of classic American design.
The ultra-comfortable FKM rubber strap is now even tougher—durable, water-resistant, and ready for wherever life takes you.
Pops of color bring playful energy to every dial. Choose from signature classics or new limited-release styles—all powered by our Argonite 705 movement.
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