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About Shinola

Who We Are

Shinola is a Detroit-based luxury design brand with an unwavering commitment to crafting products that are built to last—from timepieces to leather goods, jewelry to audio. Founded in 2011, we operate an in-house watch and leather factory on the fifth floor of the historic Argonaut Building, where our team of artisans hand assemble luxury timepieces and craft premium leather straps. Through skilled training, we create opportunities for our team members and support the local workforce by partnering with legacy companies across the country to manufacture specialty items. With quality as our foundation, we celebrate thoughtful design and the beauty of the industry through every product we make.