It’s a Gold Rush.
The Official Watch
Of SomethingTM
Detrola, a new watch collection from Shinola, brings to
the table what the world needs a little more of these
days. Fun. It's for the ones who live freely, laugh often
and eat dessert first. These watches strike the perfect
balance between strength and style—engineered
with durable TR90 resin, a stainless steel core and
a laid-back attitude. Each watch adds its own
personality to the mix. Many styles are produced in extremely
limited numbers and may not be around for long.
watches are fun again.
TR90 Resin
TR90 is a high-grade resin known for its many useful qualities. Think lightweight, durable, resilient. The material displays color vibrantly but can clearly show the Detroit-built movement inside when left transparent.
work hard. play harder.
Argonite 705
The watches in the Detrola collection feature the Argonite
705 movement. This high-accuracy quartz movement,
which is hand-assembled in Detroit with Swiss and other
imported parts, drives the hours, minutes, seconds and
calendar aperture function with precision.
a serious watch for fun people.
K1 Crystal
The Detrola watch case is fitted with K1 crystal. It's
classified as the hardest, most durable mineral crystal
with scratch resistance.
don't just wear detrola. live detrola.
Silicone
Silicone straps are lightweight, soft and flexible, making
them comfortable on the wrist. Quick release makes the
straps easy to change, so Detrola can keep up with all
your looks.
The New Kid On The Block
The packaging for Detrola is as unique and fun as the style it represents.
Highly collectible. Long skinny box. Foam insert for protection. Plus,
illustrations on the foam and the box sleeve are a fun nod to the watch
inside—and let's face it, they're also just nice to look at.
