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      • 41.5mm Guardian Watch Straps

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      Founded in 2011 with the belief that products should be made well and made to last, Shinola began with a simple idea: to bring watchmaking back to the United States. What started in Detroit has grown into a multi-category brand rooted in craftsmanship, design, and a deep commitment to quality—creating enduring goods that are purpose-built to be passed down and lived with.

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