Shinola Watch Repair Form - Reference Guide

This page is a reference guide for information on our watch repair form. Click here to access our repair form on

Is your watch already registered on 

How can I tell?

To see if you have already registered your watch on, please login to your account. If you have not yet created an account on, once an account is created, any previous registrations will show provided you are using the same email address. You do not need an account to submit your registration but you will not be able to view your registered products. 

  • Click here to open the Shinola site in a new tab - you can create a new account or sign in to your existing account here
  • In the upper righthand corner, click on the user icon (shown in the image below), then click "Sign In Or Register"
  • Sign in with your email address and password. If you forgot your password, you can click the "Forgot your password?" link next to the "Sign In" button
  • Once signed in, you'll see a list of helpful links on the lefthand side of your screen. From this list of links, click on "Registered Products." Any products you've registered will appear to the right of the links. 
  • To register a new product from this screen, simply click on the "Show Form" button below the registered product list


Is your watch quartz or automatic? 

How can I tell?

All Shinola timepieces with automatic movements display the word "Automatic" on the dial, as indicated in the images below:


If your dial displays the word "Argonite" followed by a number, "Detrola," or simply does not say "Automatic," then your timepiece features one of our Argonite quartz movements.




Winding your Shinola automatic timepiece 

To wind you watch, first unscrew the crown by turning it counter clockwise until the threads disengage. Next, turn the crown clockwise 30 times to return the power reserve to maximum capacity making sure not to over-wind the watch. 




Serial # 

Where can I find this?

You can find your serial number located on the caseback of your timepiece. Look for the larger of the two 11-character numbers beginning with "S01," usually just below the words "serial number," as seen in the image below. The serial number is most often located within a silver-toned box or rounded box above the smaller "style number." Please see the example below:




Style # 

Where can I find this?

You can find your style number located on the caseback of your timepiece. Look for the smaller of the two 11-character numbers beginning with "S01," most often just below the box or rounded box containing the serial number. Please see the example below:



Is this a battery-related issue?

How can I tell?

The second hand is skipping - Your watch is equipped with a feature (called EOL or End of Life Technology) to indicate when the battery level is low. When the battery gets to that stage, the second hand will jump 4 steps at a time, every 4 seconds. This behavior lowers the power consumption while still displaying the time accurately and letting you know that it is time to change the battery.

If the second hand on your timepiece is jumping every 4 seconds, then your watch needs a new battery. 

The watch has stopped - This could be indicative of the battery running out of power, in which case you would need a battery replacement. However, this could also be indicative of another issue, perhaps with the movement (inner-workings) of the watch. 

Please indicate on the repair form if you believe your watch stopped because of a dead battery (most common repair). A Shinola repair team member will fully inspect the watch to check for battery and movement-related issues. 


Shinola Watch Warranties & Manuals

Please find detailed warranty information linked below:

Quartz Limited Lifetime Warranty 

Automatic Limited Lifetime Warranty 

Detrola and TR90 Resin 3 Year Warranty 

What qualifies as proof of purchase?

We accept the following as valid proof of purchase:

  • A dated sales receipt from a Shinola retail store or one of our authorized retail partners
  • A timestamped order confirmation email with valid order number from or one of our authorized retail partners
  • A dated credit card statement for the associated purchased product

If you do not have any of the information above, to ensure your watch is still covered under warranty, please contact customer service for assistance in looking up your proof of purchase - as well as discussing possible options for processing your repair or replacement.

Shinola reserves the right to take any action to protect itself against all forms of suspicious claims, including, without limitation, requiring further verification of identity and details of claimant and qualifying purchase(s).



Identifying an issue with your timepiece

Please note:

  • If you can generally describe the issue you are experiencing or service you are requesting, but simply do not know the name of the corresponding watch component, please refer to the images below.
  • Below the images you will find examples of each issue as defined in the pick-list on the repair form.
  • If you are still unsure of how to label the issue you are experiencing, simply select "other" from the pick-list on the repair form and describe the issue in your own words via the open text field on the repair form.


Examples of product issues:

Case issue

  • Chrono Pusher - missing/damaged: Includes stuck, loose, damaged, or missing pushers for the chronograph
  • Bezel - damaged/detached: Includes bezels that are cracked, dented, chipped, not rotating, or missing completely
  • Case Lug - damaged/detached: Includes bent, loose, or missing case lugs

Crown issue

  • Crown - missing/damaged: Includes bent and missing crowns, as well as those that can no longer sit flush against the case (meaning that dust and water can get inside your watch

Crystal issue

  • Crystal - missing/damaged: Includes scratch, cracked, chipped, or missing crystal

Dial issue

  • Hands - detached: Includes touching hands or hands that have disconnected from the dial entirely

Movement issue

  • Watch - not keeping time: Watch has stopped, is skipping, running slow, or running fast

Water damage

  • Watch - water damage: Watches with suspected or confirmed water damage, including those with condensation buildup under the crystal

Strap/Bracelet request

  • Clasp - damaged: Includes nonfunctioning clasps on our stainless steel and titanium bracelets, as well as clasps that are damaged or missing
  • Bracelet - missing/broken links: Includes scratched bracelets, missing or broken links, missing pin to secure links to one another
  • Strap - worn/damaged: Includes worn stitching, tears, missing components such as keepers (loops to secure your extra strap)
  • Springbar - detached: Includes bent springbars, as well as missing springbars (i.e. from a strap or bracelet change gone wrong)

Polish request

  • Note: Polishing is only available on our polished (finish) stainless steel cases, not on our cases that have PVD coatings (i.e. gold, rose gold, black, gunmetal, blue, etc)


Entering your strap or bracelet SKU

If your timepiece has the original strap or bracelet:

If the strap or bracelet on your timepiece is the original strap or bracelet, sold paired with your watch case, then simply type "original strap" or "original bracelet" in the SKU line 


If the strap or bracelet was added when you purchased the watch or after the fact:

If the strap or bracelet on your timepiece is not the original strap or bracelet, but instead was purchased with the watch or any time after and added, then we will need to know the SKU of that strap or bracelet. Please follow the steps below:

  1. Go to here for men's or here for women's strap/bracelet styles

  2. Scroll down on the page, and click on your watch case (i.e. Runwell 47mm)

  3. Find and click on your strap/bracelet (by selecting your case - you will only see straps that fit your watch)

  4. Copy the SKU (in the orange box below)


  5. Paste or type into the repair form
Categories: Repairs

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