Born and raised on the northeast side of Detroit, Willie H. is the Movement Assembly Line Leader. His specialty on the line is oiling, but as the Line Leader he has to be ready to jump in and troubleshoot on every station. We got to sit down with Willie and ask him a few questions. […]
Tag: Watches
Hand-Built In Detroit
Our Detroit-based workers carefully assemble our products by hand, one piece at a time. From the 46 pieces that comprise our Argonite 1069 movements, to the complete assembly of our bikes, our process relies on the precision of skilled craftsmen every step of the way. Through this process, we believe that hand-built in Detroit will become synonymous […]
The Era Of Disposability Is Over
We believe that people are as passionate about the quality of a product as they are about the craftspeople who hand-build each item, one at a time. This is the redefinition of luxury—a sensible realization that a brand name is worth nothing beyond the quality of the product it’s printed on, and a deep-seated belief […]
Watches: Behind The Straps
Our watch straps are a perfect example of finding common ground between a truly hand-crafted product, and modern techniques in manufacturing. As with all Shinola wares, both components are equally as important, but finding that balance is never easy. Creating something by hand adds certain characteristics that are extremely difficult to replicate with machinery, which […]
It’s A Movement, Movement
When a Shinola Argonite 1069 movement is complete, with 46 individual pieces working together to tell time, it’s truly a beautiful piece of equipment. The movement acts similarly to the engine of a car—without each component intact and performing its job, it doesn’t run. Each movement is hand-assembled in a dust-free cleanroom-like environment, and tested throughout […]