A JOURNAL BY SHINOLA DEDICATED TO JOY OF CRAFT

CAROLYN MURPHY ON THE ESSENTIALS OF EFFORTLESS STYLE

Carolyn Murphy came on board as our women’s design director in 2014, and has been instrumental in the process of developing our new women’s products. The Coveteur got an insider’s look into Murphy’s closet — a window into her effortless style.  Check out some of our favorite parts of the The Coveteur interview below or […]

Read More…

A TOUR OF OUR NEW LONDON NEIGHBORHOOD WITH SHINI PARK

Shini Park, founder of Park & Cube, a London-based lifestyle blog, took our Bixby bicycle for a picturesque ride throughout the streets of London and also captured some beautiful images with some of our other products along the way. Be sure to catch Park & Cube’s entire blog post, here. [[{“type”:”media”,”view_mode”:”media_original”,”fid”:”4310″,”attributes”:{“alt”:””,”class”:”media-image”,”height”:”540″,”typeof”:”foaf:Image”,”width”:”960″}}]] The Bixby is available […]

Read More…

The Spirit Of Detroit Captured By American Photographer Bruce Weber

In 2013 we introduced you to the craftspeople behind our products, this year our goal is to continue to explore the beauty of manufacturing, while capturing the spirit of Detroit that drove us here in the first place. This led us to Bruce Weber.  Responsible for some of the most memorable fashion campaigns of our age, Weber returned to […]

Read More…

Craftsperson Spotlight: Carol Z.

Our American-made leather goods are handcrafted from premium Horween leather by experts at the Missouri-based Eric Scott company. Their skilled craftspeople have decades of experience working with leather, and whenever possible prefer to get it done the old-fashioned way—by hand, which is evident in the hand-sewn whipstitched card pockets inside our Rolltop Backpack and Classic Tote (among other items). Given their exceptional quality […]

Read More…

A Precious Metal Called Steel

We believe there’s no material more suitable than steel when it comes to producing a bicycle frame that is durable, highly responsive, and delivers an unsurpassed and pleasant riding experience.  That’s why we’re proud to say our frames and forks are handcrafted in Wisconsin by Waterford Precision Cycle’s master craftspeople using US-made True Temper double-butted chromoly steel […]

Read More…

Find out what makes our Bicycles so unique

The frames and forks for both The Runwell and The Bixby are fabricated by Wisconsin-based outfit, Waterford Precision Cycles. A family-owned shop, they have earned an international reputation for building exceptional frames and forks. But what makes a Waterford frame unique? The quality of the steel they use is obviously important, but there’s more to it than […]

Read More…

Craft And Design Come Together

Having our watch factory and headquarters located within the College for Creative Studies provides us with a unique collaborative opportunity. We believe that ideas comes from students as well as their teachers, so we are proudly sponsoring immersive design courses that allow us to engage directly with CCS students. The first course we sponsored centered […]

Read More…