When Michael Zieba was 11 years old, he found himself lusting after a pair of Adidas — decidedly different footwear from the more practical shoes his parents had been eyeing for the upcoming school year. So, Michael’s father encouraged him to work at his furniture factory to help him earn spending money. At first, Michael […]
City Essential: Zip Top Messenger Bag
There’s that universal feeling we all share, before we leave home each morning, to have peace of mind in knowing you didn’t forget anything for the day ahead. Our Zip Top Messenger was created with this feeling in mind and makes the ideal day bag or briefcase. Inspired by the smart silhouette of vintage camera bags […]
Introducing The Guardian Collection
It was during the Roaring Twenties that Detroit earned its national acclaim as The Motor City; Ford Model T’s roamed the streets, business and culture boomed, and people flocked to the action. This was an era of continuous innovation and more Americans lived in cities than farms for the first time in history. In 1929, Detroit’s Guardian […]
Introducing the Maya Angelou Limited Edition Watch
As a woman of unshakable faith, Dr. Maya Angelou’s influence as a leader reached far beyond the confines of any single cultural sphere. This poet, producer, singer, actress and civil rights activist overcame a multitude of hardships and beat impossible odds to become one of the most celebrated public figures of our time. Inspired by […]
Interview with Joana Avillez: the illustrator behind the gomelsky collection
Shinola’s new Gomelsky Collection is best described as sophisticated, feminine, and timeless. In order to achieve watch designs that will remain wearable for generations to come, our creative approach was a little different this time around. We hired NYC-based illustrator Joana Avillez to design a fictional woman, Gomelsky, who encapsulates all the characteristics of the women who […]
The Gomelsky Collection Lookbook

When designing the new Gomelsky Collection, we were inspired by the women in our lives who are defined by their spirit and not by what they wear — the fun-loving aunts, fabulous grandmothers, and wise teachers we all know and love. Gomelsky is for the woman who trusts her taste enough to invest in a piece she […]
The Shinola Jewelry Lookbook
We’re excited to announce the launch of our jewelry collection designed with Pamela Love. The first collection of many to come, we took inspiration from our watches, such as the coin edge details and Shinola Lightning Bolt, to create modern pieces that you’ll be able to pass down from one generation to the next. View […]
Meet the Maker: Jewelry Designer Pamela Love
Pamela Love began making jewelry in her Brooklyn apartment in 2007. Since then, she has created a full production facility and design studio in Manhattan’s garment district. Today, Pamela is embarking on her newest adventure with Shinola to produce a jewelry collection that marries her bold style with our classic aesthetic. “There wasn’t much hesitation,” […]
Introducing the Shinola Diamond Collection
Making beautiful things in an extra special setting is Shinola’s hallmark. When we decided to introduce diamonds to our watch collection, it became an obsession. As it turns out, sourcing impeccably cut, nearly colorless diamonds with exquisite clarity would be the easy part. Setting them in a way that would maximize their sparkle required extensive […]
How to Design Your Own Shinola Watch

We make them, but you make them your own — up your watch game this season with a personalized timepiece using The Willard Program, our custom watch program that lets you build your own Shinola watch. Follow the steps below to create a watch that’s tailored right to you or stop into any of our stores […]