Born and raised on the northeast side of Detroit, Willie H. is the Movement Assembly Line Leader. His specialty on the line is oiling, but as the Line Leader he has to be ready to jump in and troubleshoot on every station. We got to sit down with Willie and ask him a few questions. […]
The Runwell Is Now Available
Assembled in Detroit, and featuring a Waterford frame and fork, high-end components, and classic styling–the Shinola Runwell is a durable and beautiful bicycle with unbeatable performance. Inspired by the enduring French style of Porteur bicycles, the Runwell delivers a classic blend of urban style and practicality. Meticulously designed to yield the best characteristics of a […]
The Bixby Is Now Available
Sleek and powerful, the Bixby borrows the look of a cruiser bike, but not the sluggish performance. Featuring a Waterford frame and fork, and all high-end components–including a Shimano 3-speed internal hub, internal cable routing, and disc brakes–the Bixby delivers exceptional speed, agility, and a supremely comfortable ride. Now available in limited quantities. Click here for ordering […]
Hand-Built In Detroit
Our Detroit-based workers carefully assemble our products by hand, one piece at a time. From the 46 pieces that comprise our Argonite 1069 movements, to the complete assembly of our bikes, our process relies on the precision of skilled craftsmen every step of the way. Through this process, we believe that hand-built in Detroit will become synonymous […]
The Era Of Disposability Is Over
We believe that people are as passionate about the quality of a product as they are about the craftspeople who hand-build each item, one at a time. This is the redefinition of luxury—a sensible realization that a brand name is worth nothing beyond the quality of the product it’s printed on, and a deep-seated belief […]
The Indefinable Joy Of Paper
Many people have declared that the digital age marks the end of all things paper, including notebooks and journals. But we believe the opposite is true — that the inherent satisfaction of writing into a well-made notebook is more valuable than ever. Maybe it’s the texture of the paper, the feel of a bound journal, […]
Bikes: Behind The Frame
This photo was taken in the final paint area, on the factory floor of Waterford Precision Cycles, a small Wisconsin company with an international reputation for manufacturing gorgeous custom lugged and TIG-welded frames and forks. We’re proud to boast that our frames are handcrafted, one at a time, in Waterford, using lightweight, double-butted cro-moly steel. […]
Meet Our Newest Intern
As our partnership with The College for Creative Studies is always growing, so is our team of Shinola Interns. Meet Meg Jannott, an avid photographer and our newest graphic designer. We gave her the same shakedown as Zach. Where are you from? I’ve spent most of my life in Bloomfield Hills, Michigan, and I currently […]
Leather Goods: Fall Colors
With summer unfortunately coming to an end, we’re gearing up for our fall launch of Shinola products. We’ve shown you bits and pieces of what’s to come to get you as excited as we are. Here’s a look at our fall 2012 color swatches that will make up all our leather pieces. We can’t wait […]
Introducing Shinola’s First Intern
Meet Zach Fox, a Product Design major at the College for Creative Studies, a custom-car enthusiast, and Shinola’s very first intern! Name, Age, Where you’re from?Zach Fox. 21, Canton, MI Tell us about your time at CCS thus far. I’ll be graduating with a major in Product Design in 2013. My main interests at school include […]