We believe there’s no material more suitable than steel when it comes to producing a bicycle frame that is durable, highly responsive, and delivers an unsurpassed and pleasant riding experience. That’s why we’re proud to say our frames and forks are handcrafted in Wisconsin by Waterford Precision Cycle’s master craftspeople using US-made True Temper double-butted chromoly steel […]
The Leather Saddle Advantage
There are few bicycle components that stir as much passion and affection as the saddle. We think that’s probably due to the fact that the saddle is, simply put, a rider’s most intimate encounter with the bicycle. A good saddle must be supportive, but also comfortable, while maintaining structural integrity over the long haul. The […]
Find out what makes our Bicycles so unique
The frames and forks for both The Runwell and The Bixby are fabricated by Wisconsin-based outfit, Waterford Precision Cycles. A family-owned shop, they have earned an international reputation for building exceptional frames and forks. But what makes a Waterford frame unique? The quality of the steel they use is obviously important, but there’s more to it than […]
The Detroit Bus Company Gets It Done
Founded in 2009 by Andy Didorosi, who’s only 26 years old, the Detroit Bus Company is a bit of an anomaly in this city—not only do their bio-fuel powered buses fill a rather sizable gap in the Motor City’s mass transit system, but they are a privately-owned company to boot. They’re also a lot of […]
Detroit Meets Basel
To say that the Baselworld Watch and Jewelery Show is a major event is something of an understatement. Since 1917, the city of Basel situated at the borders of both France and Germany has hosted the most prestigious names in the watchmaking world for what has become an extravagant industry showcase. This year’s Baselworld (April […]
Our Commitment To Quality
The definition of quality seems obvious—at least until one actually sits down to define it. Then it becomes harder to pin down. Does quality come from the type of material something is made from or the workmanship that goes into it? We don’t claim to know the definitive answer to that question, but we can […]
Doing Good In Detroit
Detroit Soup is rapidly becoming the gold standard for how to create community and raise funds for projects that have a direct impact on local issues. We’re talking very local issues, those that have a tangible effect not just on one’s city, but on one’s neighborhood. The concept is simple–participants contribute five dollars at the […]
Craft And Design Come Together
Having our watch factory and headquarters located within the College for Creative Studies provides us with a unique collaborative opportunity. We believe that ideas comes from students as well as their teachers, so we are proudly sponsoring immersive design courses that allow us to engage directly with CCS students. The first course we sponsored centered […]
Shinola Has A New Home
Happening right now, on the most vibrant block in Detroit’s Midtown neighborhood, the future retail home of Shinola is under construction within a building originally built in 1912 by the Willys Overland Motor Company, a manufacturer best known for producing the original Jeep and which once competed with Ford for global automaker supremacy. This coming […]
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