A JOURNAL BY SHINOLA DEDICATED TO JOY OF CRAFT

A Craft of Patience and Persistence

The image above was taken at the Shinola Detroit flagship store. The red backdrop is an art installation produced by Matt Shlian , a Michigan-based paper engineer with an exceptional talent for making intricate geometric constructions using nothing but paper and his own two hands. He’s made everything from elaborate artist books to kinetic sculptures, and is […]

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Introducing The Great Americans Series

The Wright Brothers™ Limited Edition watch, created to honor the Wrights’ incredible contribution to America’s history of innovation and industry. This handcrafted timepiece is the first watch in the Great Americans Series— a collection of limited edition watches and leather goods. Produced in a limited edition of 1,000, each timepiece comes in a special custom […]

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Why Internal Hubs?

A bikes typical shifting mechanism, called a derailleur, dangles quite vulnerably off the rear right side of the bike, and since it’s exposed, it is vulnerable to the weather, obstacles and other environmental factors that could damage it. Plus, a derailleur requires regular maintenance for proper functionality. Internal hubs, on the other hand, negate the […]

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Introducing The Runwell Chronograph

Created two centuries ago at the behest of royalty, the chronograph was a watchmaking innovation. The Runwell Chronograph is a Detroit watchmaking evolution. The rare overlap of complexity, fine precision, and elegant simplicity, it represents the next phase of a certain industrial revolution in the Motor City, where craft has been re-emphasized and skill at […]

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Welcome To The Fashion Center Known As Madison, Wisconsin

We’re quite proud to have our watches in Context Clothing—a Madison, WI, store whose impeccably curated selection of quality menswear has earned them effusive praise from the likes of GQ and the New York Times. Not bad for a small store in a small town in the middle of Wisconsin. So how’d they do it? By focusing on “classic […]

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Meet Our Creative Director, Daniel Caudill

Meet recent Detroit transplant Daniel Caudill. As Shinola’s Creative Director, it’s no exaggeration to say that even the most seemingly minute detail of Shinola begins with him.  Although everything at Shinola is the result of collaboration, it’s safe to say that none of it would exist without Daniel’s enthusiasm and imagination.  We’re lucky to have […]

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A Few Words On The Brakeman

A fine-looking watch redolent of red hot train axles, frozen fingers, and the courageous rail workers who made early train travel a reality. The Brakeman takes its name from the not particularly long-lived locomotive brakemen of the early 1900s, and is inspired by watches of the same era. A refined and classic cushion case design […]

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In The Studio With Eric Yelsma Of Detroit Denim Co.

Manufacturing American selvedge jeans from the Motor City isn’t an easy task, but then again, nothing worth doing is. Detroit Denim Co.is a design studio and shop located on the second floor of Detroit’s Ponyride, a 30,000 square foot warehouse-style collective of artists and entrepreneurs. In addition to the brand’s staple 13 oz. selvedge “Heritage” straight-leg […]

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Style That Never Fades

While it seems like every color on the wheel has at one point declared itself the new black, black has never needed to declare itself the new anything. We admire that steadfast attitude here at Shinola, and it’s in that spirit we’ve created the All Black Collection. Introducing The Birdy 34mm and The Brakeman 40mm, […]

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