Videos

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Close-up picture of a Shinola Runwell watch Play-video icon
How To Change The Time On A Shinola Runwell Watch
Learn how to change the time on your Shinola watch.
Close-up picture of a Shinola Runwell Automatic Watch Dial Play-video icon
Shinola Runwell Automatic Tutorial
Shinola Runwell Automatic Tutorial
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How To Change The Time On A Shinola Clock
Learn how to change the time on a Shinola Runwell Clock.
Close-up of the Vinton watch. Play-video icon
Intro: The Vinton
Introduction to the Vinton
Close-up picture of someone interacting with the Vinton strap. Play-video icon
How To Adjust The Bracelet On Your Shinola Vinton Watch
In this video, you’ll learn how to lengthen or shorten the bracelet on the Vinton using a micro-adjustable clasp. If you have any additional questions, please give our Customer Service team a call at 1-844-744-6652.
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Happy Holidays From The Shinola Team
Santa’s elves could learn a thing or two in Detroit. We’ve been hard at work making sure our most popular products are in stock for the holidays.
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Shinola Builds: Part 1
With Shinola Builds, we’re taking you on the journey as we meticulously assemble this stunning timepiece. First, we start with the movement.
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Shinola Builds: Part 2
With Shinola Builds, we’re taking you on the journey as we meticulously assemble this stunning timepiece. The second step is putting everything into the case.
Close-up picture of a Shinola Canfield Sport Play-video icon
Shinola Builds: Part 3
With Shinola Builds, we’re taking you on the journey as we meticulously assemble this stunning timepiece. The final step is pressure testing and strap installation.
Shinola employee working on a turn-table Play-video icon
Introducing Shinola Audio
We always said if we could build watches in Detroit, we could build anything in Detroit. We might actually be right. Introducing the Runwell Turntable, the first product from Shinola Audio, built in the US using US and imported parts.
Aerial view of Downtown Detroit Play-video icon
Shinola Hotel: Intro
Behind The World’s First Shinola Hotel.
Artist-rendering of the new Shinola hotel Play-video icon
Shinola Hotel: Design
This is a space for the community. Shinola Creative Director Daniel Caudill shares his vision for the Shinola Hotel, an idea born out of the desire to bring people together. The hotel, expected to open later this fall on Woodward Avenue in Detroit, is thoughtfully designed to feel both nostalgic and thoroughly modern.
Shinola employee wearing gloves, handling and caring for a Shinola wall clock Play-video icon
Shinola x GE
In collaboration with General Electric, we’re making time. Introducing our new line of power cords, USB ports and wall clocks. All products are built in America using US and imported parts. What will you do with the time that it tells? shino.la/shinolaXge
Picture of Luke Wilson and a Shinola Employee getting a tour of the Shinola Factory Play-video icon
360 Factory Tour
A look behind the scenes of our 360 Factory Tour. Video courtesy of ReelFX, who produced the film along with Luke and Andrew Wilson. Watch the original 360 tour here: shinola.com/VR
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Shinola x Vice
“It’s been a long time coming for Detroit. it’s been pretty good watching it all come back.” VICELAND follows Tarez Franklin around from the work week to the weekend, from the factory to the football field. In partnership with VICELAND.
Shinola employee concentrated on constructing a Shinola watch Play-video icon
Shinola x Vice
“I want to see things unfold and blossom." VICELAND follows Ta’Nesha Martin around the city of Detroit, from Slow’s BBQ to her job at Shinola watch factory headquarters. Listen to her story, plus hear a few of her motherly wisdoms passed on to her daughter Ta’Niya. In partnership with VICELAND.
Close-up picture of Shinola Monster Automatic Dive Watch Play-video icon
How The Shinola Monster Automatic Dive Watch Works
Learn all about the SW200-1 automatic movement in the Shinola Monster automatic dive watch. The movement features 26 jewels and has a 38-hour power reserve.
Close-up picture of Shinola Monster Automatic Dive Watch Play-video icon
How To Set Time On The Shinola Monster
Learn how to adjust the settings of your Shinola Monster automatic dive watch. The Shinola Monster is powered by the SW200-1 automatic movement, which features 26 jewels and a 38-hour power reserve.
Close-up picture of a Shinola Employee replacing a strap Play-video icon
Swapping Your Traditional Strap For A G10 Strap on a Shinola watch
You can swap a traditional watch strap for a G10 strap on your Shinola watch by following these steps. Remember to first flip your timepiece so that its dial is facing downward, and make sure the buckle side of the strap ends up on the 12 o’clock side of the timepiece. If you have any additional questions, we’re happy to help. Give our customer service team a call at 1-844-744-6652.
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Get Your Bike Pedal Ready
Get your bike pedal ready
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How To Swap Your Quick-Release Strap
In this short Shinola video tutorial, we will show you how to easily swap out your quick-release leather strap.
Close-up picture of a Shinola Runwell watch Play-video icon
How To Change The Time On A Shinola Watch
Learn how to change the time on your Shinola watch.