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dedicated to the spirit of shinola.

December 5, 2020


Did You Lose a Runwell?


December 5, 2020

One of our Runwells was lost at sea and found still ticking. Now we’re looking for the wrist this watch belongs to.


At first, it looked like a lump of weeds.

It was rainy and muddy spring at the marina nine miles outside Washington, D.C. So, thinking little of it, Mr. Jay Sullivan went about his business prepping his ’78 Teak Boat for the season. A few days went by.

Then he saw a clasp.

The unidentified object unearthed with a soggy pop. Jay realized it wasn’t a weed at all—it was a watch. Crusted and totally coated in ick. Submerged for God-knows-how-long. Virtually unrecognizable. But definitely a watch. Oh well, he figured. Watches get pulverized all the time by the ocean—and unless they’re dive watches built to withstand long-term underwater pressure, they’re usually D.O.A. He tossed it up on the deck. 

Some time later, curiosity got the best of him. Thumbing a layer of mud off revealed a blue dial. He checked the time.

Dear Shinola,

This watch was rescued in March from being buried in mud at my marina for what was probably nearly a year. It was entirely submerged and the time didn’t even have to be adjusted. Just thought you would like to know. You have a good story to tell. 


Jay Sullivan


This model year Runwell is one we don’t make anymore—but there was no need to replace it. Since it was still ticking, all it look to get it back to wearable was a bath and a strap replacement. And if you, the owner, are reading this—you know why we had to change that strap out for some fresh Shinola leather.

We won’t hold it against you; in fact, we’d like to reunite you. Thanks to Jay, we’ve got it here for you, battle scars and all.

Yours? Prove it—tell us your tale at

The Champ: From the Finish Line to the Front Lines

September 4, 2020


The Champ: From the Finish Line to the Front Lines

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