A JOURNAL BY SHINOLA DEDICATED TO JOY OF CRAFT

An Arrow Made of Steel

In 1973, a young woman walked into a Schwinn bike shop in Wisconsin inquiring about a job. A century before, the bicycle had liberated women to move about the world with ease and freedom, yet the manufacturing of bikes was still a male-dominated industry. In this particular midwest establishment where Sky Yaeger wanted to work, […]

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Men’s Lookbook: Gearing Up

Gearing up means being fully charged and styled when you’re on the go. Check out how photographer Joe Gall, better known as Camera Jesus, took our products around Detroit to show off the essential gear every man needs.  [[{“type”:”media”,”view_mode”:”media_original”,”fid”:”2127″,”attributes”:{“alt”:””,”class”:”media-image”,”height”:”540″,”typeof”:”foaf:Image”,”width”:”960″}}]] Bike to work with The Runwell Bicycle, The Gussett Card Case, and The Canfield Chrono 43mm. [[{“type”:”media”,”view_mode”:”media_original”,”fid”:”2128″,”attributes”:{“alt”:””,”class”:”media-image”,”height”:”540″,”typeof”:”foaf:Image”,”width”:”960″}}]] Discover the Shinola + […]

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Since Day One: Meet Our First Detroit Employee

[[{“type”:”media”,”view_mode”:”media_original”,”fid”:”1764″,”attributes”:{“alt”:””,”class”:”media-image”,”height”:”540″,”typeof”:”foaf:Image”,”width”:”960″}}]] Alex is truing a wheel in the above photo. (The process of ensuring the wheel is on straight) What is your experience with bikes prior to coming to work for Shinola? My whole life has been all about bikes. Ever since I could be on two wheels, I was riding bikes with my dad. […]

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THE STORY BEHIND ONE OF MIAMI’S MOST BEAUTIFUL NEIGHBORHOODS

Our Miami store is nestled within the Wynwood Art District amongst The Wynwood Walls. This area was not always so vibrant, up until 2009 it was taken over by windowless warehouse buildings and empty streets. Tony Goldman, a local community revitalizer, changed that by turning those warehouse walls into giant canvases for talented graffiti artists. Today, The […]

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A TOUR OF OUR NEW LONDON NEIGHBORHOOD WITH SHINI PARK

Shini Park, founder of Park & Cube, a London-based lifestyle blog, took our Bixby bicycle for a picturesque ride throughout the streets of London and also captured some beautiful images with some of our other products along the way. Be sure to catch Park & Cube’s entire blog post, here. [[{“type”:”media”,”view_mode”:”media_original”,”fid”:”4310″,”attributes”:{“alt”:””,”class”:”media-image”,”height”:”540″,”typeof”:”foaf:Image”,”width”:”960″}}]] The Bixby is available […]

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A Craft of Patience and Persistence

The image above was taken at the Shinola Detroit flagship store. The red backdrop is an art installation produced by Matt Shlian , a Michigan-based paper engineer with an exceptional talent for making intricate geometric constructions using nothing but paper and his own two hands. He’s made everything from elaborate artist books to kinetic sculptures, and is […]

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Why Internal Hubs?

A bikes typical shifting mechanism, called a derailleur, dangles quite vulnerably off the rear right side of the bike, and since it’s exposed, it is vulnerable to the weather, obstacles and other environmental factors that could damage it. Plus, a derailleur requires regular maintenance for proper functionality. Internal hubs, on the other hand, negate the […]

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A Precious Metal Called Steel

We believe there’s no material more suitable than steel when it comes to producing a bicycle frame that is durable, highly responsive, and delivers an unsurpassed and pleasant riding experience.  That’s why we’re proud to say our frames and forks are handcrafted in Wisconsin by Waterford Precision Cycle’s master craftspeople using US-made True Temper double-butted chromoly steel […]

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