Before the era of cellphones and easy communication, people coordinated meet ups using landmark locations and very specific times. The Kern’s Clock in downtown Detroit provided the convenience of being a landmark whose very function was telling time.
In 2013 we introduced you to the craftspeople behind our products, this year our goal is to continue to explore the beauty of manufacturing, while capturing the spirit of Detroit that drove us here in the first place. This led us to Bruce Weber. Responsible for some of the most memorable fashion campaigns of our age, Weber returned to rediscover a city he photographed nearly a decade ago.
Meet recent Detroit transplant Daniel Caudill. As Shinola's Creative Director, it's no exaggeration to say that even the most seemingly minute detail of Shinola begins with him, even down to the color of the fixtures in our flagship stores and the type of wood used for the desks in our Detroit office (walnut). Although everything at Shinola is the result of collaboration, it's safe to say that none of it would exist without Daniel's enthusiasm and imagination. We're lucky to have him, and the story of how he came to us is a long one (but we'll keep it short).