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Our Story

Why Open A Watch Factory In Detroit?

The question isn't why you'd build a watch factory in Detroit, it's why you'd want to see American jobs go anywhere else. Through five Detroit winters, we've been working to bring manufacturing jobs back to Detroit and back to this country. We build our goods to last, but of all the things we make, American jobs might just be the thing we're most proud of.

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The Journal

The Journal is home to Shinola news and events, including original content that celebrates the people, places and things that inspire us. We chronicle the stories of local makers and global groundbreakers that share our commitment to quality and craftsmanship.

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