A JOURNAL BY SHINOLA DEDICATED TO JOY OF CRAFT

DETROIT MOVING FORWARD: TALKING SHOP WITH WATCH ASSEMBLY SUPERVISOR WILLIE HOLLEY

Learn more about Willie and his career at Shinola below. [[{“type”:”media”,”view_mode”:”media_original”,”fid”:”1525″,”attributes”:{“alt”:””,”class”:”media-image”,”height”:”540″,”typeof”:”foaf:Image”,”width”:”960″}}]] Inside the watch factory.  How old are you and where did you grow up?  I’m 28. I grew up on Hayes and Outer Drive on the East side of Detroit. I graduated from Cass Technical High School. After high school, I tried to get […]

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Introducing: The Muhammad Ali Center Watch

This exemplary timepiece, offered in a limited production of four hundred watches, features a stainless steel cushion case and brown alligator strap with distinctive red backing. Each watch is housed in a custom hickory box and accompanied by three rarely seen limited edition prints depicting Muhammad Ali during landmark events in his life, captured and […]

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Introducing The Great Americans Series

The Wright Brothers™ Limited Edition watch, created to honor the Wrights’ incredible contribution to America’s history of innovation and industry. This handcrafted timepiece is the first watch in the Great Americans Series— a collection of limited edition watches and leather goods. Produced in a limited edition of 1,000, each timepiece comes in a special custom […]

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Introducing The Runwell Chronograph

Created two centuries ago at the behest of royalty, the chronograph was a watchmaking innovation. The Runwell Chronograph is a Detroit watchmaking evolution. The rare overlap of complexity, fine precision, and elegant simplicity, it represents the next phase of a certain industrial revolution in the Motor City, where craft has been re-emphasized and skill at […]

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A Few Words On The Brakeman

A fine-looking watch redolent of red hot train axles, frozen fingers, and the courageous rail workers who made early train travel a reality. The Brakeman takes its name from the not particularly long-lived locomotive brakemen of the early 1900s, and is inspired by watches of the same era. A refined and classic cushion case design […]

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The Argonite 705 Watch Movement

The image above shows each piece of the Shinola quartz Argonite 705 watch movement, which powers The Brakeman. Like the engine of an automobile, a watch movement is comprised of carefully machined and calibrated components that must operate in precise coordination for the mechanism to properly function. Just one flawed or improperly fitted piece can bring […]

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Our Commitment To Quality

The definition of quality seems obvious—at least until one actually sits down to define it. Then it becomes harder to pin down. Does quality come from the type of material something is made from or the workmanship that goes into it?  We don’t claim to know the definitive answer to that question, but we can […]

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