A JOURNAL BY SHINOLA DEDICATED TO JOY OF CRAFT

Defining The Quintessential Tomboy

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Welcome To The Fashion Center Known As Madison, Wisconsin

We’re quite proud to have our watches in Context Clothing—a Madison, WI, store whose impeccably curated selection of quality menswear has earned them effusive praise from the likes of GQ and the New York Times. Not bad for a small store in a small town in the middle of Wisconsin. So how’d they do it? By focusing on “classic […]

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Meet Our Creative Director, Daniel Caudill

Meet recent Detroit transplant Daniel Caudill. As Shinola’s Creative Director, it’s no exaggeration to say that even the most seemingly minute detail of Shinola begins with him.  Although everything at Shinola is the result of collaboration, it’s safe to say that none of it would exist without Daniel’s enthusiasm and imagination.  We’re lucky to have […]

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In The Studio With Eric Yelsma Of Detroit Denim Co.

Manufacturing American selvedge jeans from the Motor City isn’t an easy task, but then again, nothing worth doing is. Detroit Denim Co.is a design studio and shop located on the second floor of Detroit’s Ponyride, a 30,000 square foot warehouse-style collective of artists and entrepreneurs. In addition to the brand’s staple 13 oz. selvedge “Heritage” straight-leg […]

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Steven Alan & The American Aesthetic

Steven Alan has become an iconic name as of late, carving out an enviable niche space in the fashion world through his unique updates on classic American styles. His clothing line features clean silhouettes, quality fabrics, and is largely made in America.  We’re proud to have our American-made leather goods, watches, and bicycles in Steven Alan […]

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The Story Of A Notebook

Introducing Dwight Livingstone Curtis, a New York-based writer who’s here to tell us about the many uses of a Shinola notebook. Take it away Dwight:   A notebook is more than just a .doc: it’s an artifact, a mark in time, a record of the act of creation.  It’s a seismograph for your subway rides […]

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From The Big Apple To The Motor City

Meet recent Detroit transplant Bridget Russo. She singlehandedly coordinates Shinola’s marketing efforts from our company headquarters on the fifth floor of the historic Argonaut building.  A dyed-in-the-wool New Yorker, Bridget moved to the Motor City from Tribeca New York last year because she believes it would be insincere to direct the company’s marketing efforts from […]

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Meet David, Our Bike Guy In New York

Meet David Kirby, our resident bike expert in the Shinola flagship New York store, seen (handsomely) riding The Runwell in the above photo. Starting in September, he will be leading a bike tour every Saturday evening from the Tribeca store (177 Franklin St.) that hits points north up the West Side Highway. We recently had the pleasure […]

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