A JOURNAL BY SHINOLA DEDICATED TO JOY OF CRAFT

The Leather Saddle Advantage

There are few bicycle components that stir as much passion and affection as the saddle. We think that’s probably due to the fact that the saddle is, simply put, a rider’s most intimate encounter with the bicycle. A good saddle must be supportive, but also comfortable, while maintaining structural integrity over the long haul. The […]

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Find out what makes our Bicycles so unique

The frames and forks for both The Runwell and The Bixby are fabricated by Wisconsin-based outfit, Waterford Precision Cycles. A family-owned shop, they have earned an international reputation for building exceptional frames and forks. But what makes a Waterford frame unique? The quality of the steel they use is obviously important, but there’s more to it than […]

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The Runwell Is Now Available

Assembled in Detroit, and featuring a Waterford frame and fork, high-end components, and classic styling–the Shinola Runwell is a durable and beautiful bicycle with unbeatable performance. Inspired by the enduring French style of Porteur bicycles, the Runwell delivers a classic blend of urban style and practicality. Meticulously designed to yield the best characteristics of a […]

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The Bixby Is Now Available

Sleek and powerful, the Bixby borrows the look of a cruiser bike, but not the sluggish performance. Featuring a Waterford frame and fork, and all high-end components–including a Shimano 3-speed internal hub, internal cable routing, and disc brakes–the Bixby delivers exceptional speed, agility, and a supremely comfortable ride.  Now available in limited quantities. Click here for ordering […]

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Bikes: Behind The Frame

This photo was taken in the final paint area, on the factory floor of Waterford Precision Cycles, a small Wisconsin company with an international reputation for manufacturing gorgeous custom lugged and TIG-welded frames and forks. We’re proud to boast that our frames are handcrafted, one at a time, in Waterford, using lightweight, double-butted cro-moly steel. […]

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