A JOURNAL BY SHINOLA DEDICATED TO JOY OF CRAFT

Shinola Has A New Home

BY Taylor Rebhan

Happening right now, on the most vibrant block in Detroit’s Midtown neighborhood, the future retail home of Shinola is under construction within a building originally built in 1912 by the Willys Overland Motor Company, a manufacturer best known for producing the original Jeep and which once competed with Ford for global automaker supremacy.

This coming June, we’ll be opening the doors of our 5,000 square foot flagship retail storea space that will not only be home to our bicycle assembly operations and a retail outlet, but which will also be an active community center, hosting enlivening talks and presentations, and proudly displaying artwork curated from Detroit’s creative community. 

 

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