How to Design Your Own Shinola Watch

BY Taylor Rebhan

We make them, but you make them your own — up your watch game this season with a personalized timepiece using The Willard Program, our custom watch program that lets you build your own Shinola watch.

Follow the steps below to create a watch that’s tailored right to you or stop into any of our stores to have us help you. With nearly 500 unique combinations to choose from, you might find yourself starting a collection.

1. Select your watch case.

Whether you’ve been eyeing the Runwell 41mm, a Birdy 34 mm, or the Rambler 44mm — try out a few different styles to start building your custom look. 

2. Select your watch strap. 

Take your pick from the strap options available — American leather, durable rubber, sporty nylon or metal bracelet. We make it easy for you to choose a strap style that will fit the watch case of your choice.

3. Assemble your new design with the watch strap changing tool.

Every individual watch strap purchased comes with a special tool to make it easy for you to swap out a new style. Associates at any of our retail locations can help you too. 

Get updates on products,
people and places we love.

Follow Us On Social