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It doesn’t need bells and whistles — it is the bell and whistle. The Bedrock is our first dress watch. Only the most essential details were incorporated, then refined. Slim construction drove the design, allowing the timepiece to slide effortlessly underneath your finely tailored sleeve. The clean white dial is set with applied index markers and punctuated with a sub-second. The solid stainless steel case is adorned with a PVD gold inner ring while smooth Cordovan leather straps in Oxblood complete the look, making for one rich, obsessively engineered timepiece.
|Case||Polished stainless steel with PVD Gold plating on inner ring and double curve sapphire crystal.|
|Dial||White Coarse Texture with Super-Luminova hands.|
|Functions||Hours, minutes, small seconds.|
|Movement||Argonite 1069 quartz movement with Swiss and other imported parts.|
|Watch strap||Oxblood Cordovan strap hand sewn in the United States from premium American leather.|
|Case Back Plate||Signature Iconic Case Back Plate with Laser-Etched Serial Number|
|Movement Type||Three Hand No Date|
|Dial Color Detail||White|
|Strap Type||Leather Strap|
|Strap Length||115mm x 75mm|
|Strap Color Detail||Oxblood Cordovan|
|Case Material||Stainless Steel|
|Case Plating||Stainless Steel|
|Top Ring Plating||Stainless Steel|
|Top Ring Finish||Polished|
|Crown Plating||Stainless Steel|
|Buckle Plating||Stainless Steel|
|Depth Rating||5 ATM|
|Crystal||Double Curve Sapphire with anti reflective coating|
|Battery Life||EOL Technology|
|Warranty||Click here to view warranty information on page 18|
We believe that products should be made well and built to last. That’s why we’re proud to offer watches that are made to last a lifetime or longer. To back up that claim, we have an unmatched quality standard: every Shinola watch is guaranteed for life under the terms and conditions of our warranty.
We’re able to offer this guarantee because we source only the best available watch components from around the globe and rigorously examine our watches at each step of production to ensure every timepiece shipped from our factory operates with flawless precision. After all, there’s a certain satisfaction in knowing your Shinola timepiece can be passed down to the next generation, and our limited lifetime warranty ensures it will be.
For more information about The Shinola Guarantee, please visit Watch Repair.
The first movement we learned to build and the one that still exudes an understated power. The high-accuracy quartz movement — hand-assembled in Detroit with 46 components — drives the hours, minutes and sub-second with precision. It is built in Detroit with Swiss and imported parts.
The solid stainless steel case with screw down crown features a two-tone top ring with PVD gold inner ring and double dome sapphire crystal. Sapphire is second only to the diamond in hardness and is much more durable than mineral glass when it comes to protecting the watch from scratches.
This elegant white dial features applied index markers and Super-LumiNova hands with remote second hand sweep.
Rich, with a hand-glazed sheen, this Oxblood strap features straight stitch construction and nubuck backing — for added comfort. Cut and sewn in America, it is removable and customizable with the purchase of an additional strap.
From start to finish, the process of building one box involves nearly 80 craftspeople. Skilled workers transform raw hickory, sourced from sustainably managed forests in the Northwest US, into a custom home for a high-quality timepiece. As a finishing touch, each watch box is polished by hand.