• Why do The Runwell and The Bixby Bicycles cost more than other bikes I've seen?

    Based on the quality of the components and the craftsmanship that’s gone into their production—from the American-made frames and forks to the custom-level assembly in our Detroit workshop—our bicycles are actually an exceptional value. Nearly all bicycles on the market today are produced overseas—where manufacturing costs are significantly lower—but our goal is to create the highest quality bicycle we can right here in America, utilizing US-made frames, forks, and components whenever possible, and employing only highly-skilled craftspeople. We realize that our bicycles are at the higher end of the price spectrum for urban/city bicycles, but the value they represent is absolutely worth the asking price. A frame and fork built in the most experienced, high-end frame factory in America and a super high-quality specification and assembly in our Detroit workshop simply means that a Shinola bicycle is going to cost a little more. We might be partial, but we think it's well worth it.

  • My watch doesn't fit. Can I exchange it?

    Absolutely. Proper watch fit is critical, and we want to be sure you are completely satisfied. Read more about our returns and exchanges here.

  • Where can I get my watch repaired?

    You can drop your watch off at any Shinola store and we’ll be happy to mail it to our service center in Detroit for repair.

    Our store in Midtown Detroit offers in house watch repair and battery replacement services.

    If you don’t live near a Shinola store, or if you would prefer to mail your watch in, please fill out and submit our watch repair form to create a warranty or repair request and we’ll email you with full instructions on how to send your watch to our service center.

    For Canadian repairs: Please contact Time Central via phone or email to set up repairs.

    For European repairs: Please email customercare@shinola.com.

    For Repairs in Mexico: Please contact Tecnica Suiza via phone or email to set up repairs.

    For all other countries: Please contact us and we’ll inform you of your options.

    For more information about warranty and repairs please visit our Watch Repair Page.

  • Can I take Shinola Bicycles off-road?

    The design of our bicycles, including the selection of each one of its components, is optimized for urban riding. Off-road use is not recommended.

  • Does my bicycle have a warranty?

    Yes, all Shinola bicycles come with a limited a warranty. View it here.

  • Are Shinola watches waterproof?

    All Shinola watches are built to withstand either 5 or 10 ATMs, which means they are water resistant up to 164 or 328 feet, respectively. For details on a particular model, please view the Specifications tab, available on every watch product page.

  • Are all Shinola products made in America?

    THE FIRST THING WE MADE IN DETROIT WAS A JOB.

    And that’s no mistake. After four years, job creation is still the thing we're most proud of. Since we started, we've hired hundreds of people in Detroit and across the country. We've built factories, supplied the capital and connections for key suppliers to expand their existing operations. Sometimes in order to achieve our core goals of American job creation and the rejuvenation of American manufacturing, we have to source components from outside of the United States.

    Today Shinola employs roughly 530 employees, with between 200 and 250 in manufacturing at any given time depending on the production needs at that time.

    We are committed to making Shinola goods with as many American-made components as possible.

    Sometimes it's not possible…

    Certain parts and components are no longer made in America at the quality and scale that we require. We are always looking for opportunities to source more of our components in the US, while remaining at a price point that is accessible, which allows us to scale and ultimately create more sustainable jobs.

    View the chart below to see where each of our components are sourced.

  • Why are Shinola bicycles built with steel frames?

    In a world that’s turning increasingly to carbon, titanium and aluminum bicycle frames, steel has become unjustly and grossly misunderstood. We believe there’s no material more suitable than steel when it comes to producing a bicycle frame that is durable, highly responsive, and delivers an unsurpassed and pleasant riding experience. That’s why we’re proud to say our frames and forks are handcrafted, one at a time, using US-made True Temper double-butted 4130 ChroMo steel tubing. Although steel has developed a reputation for being heavy, the 2,000 year-old alloy is an exceptional material for bicycle frames because of its remarkable strength-to-weight ratio, lasting durability and resistance to wear and fatigue (compared to aluminum, titanium and carbon). In fact, steel today is lighter, stronger and more versatile than ever. Its reliability has been tested and proven and it offers a superior and smooth ride because of its natural flex and vibration-dampening properties. If taken care of properly, your Shinola bike will be as rideable in 40 years as the day you buy it.

  • Is there a side-by-side comparison of The Runwell Watch sizes?

    Sure is. See below for a comparison of The Runwell 47mm, 41mm and 36mm, which are measured across the dial from the outer edges of the watch case. Click here to download a full comparison chart. A Gomelsky size comparison chart can be found here.

  • Why are Shinola’s Bixby and Runwell bicycles built with internal hubs?

    A bike’s typical shifting mechanism, called a derailleur, dangles quite vulnerably off the rear right side of the bike. This delicate mechanism is critical to the proper operation of a bicycle, and since it’s exposed, it is vulnerable to the weather, obstacles and other environmental factors that could damage it. Plus, a derailleur requires regular maintenance for proper functionality. Internal hubs, on the other hand, negate the need for a derailleur, and conceal the internal components so you don’t have to worry about sand, dirt, or snow getting in the mechanism. They shift without the need to pedal (which is important on urban rides) and they’re virtually maintenance free. The internal hub is a beautiful and simple piece of machinery that compliments the simplicity of our bicycles and delivers consistently smooth shifting in any riding conditions, and will keep your hands, pants and skirts clean when you’re en route to the office, a date or the flea market. They just work, which lets you worry less about maintenance and more about riding safely.

    Bicycling Magazine produced an exceptionally detailed look at the same Shimano Alfine internal hubs that we use on The Runwell.

  • Are all Shinola products made in America?

    THE FIRST THING WE MADE IN DETROIT WAS A JOB.

    And that’s no mistake. After four years, job creation is still the thing we're most proud of. Since we started, we've hired hundreds of people in Detroit and across the country. We've built factories, supplied the capital and connections for key suppliers to expand their existing operations. Sometimes in order to achieve our core goals of American job creation and the rejuvenation of American manufacturing, we have to source components from outside of the United States.

    Today Shinola employs roughly 530 employees, with between 200 and 250 in manufacturing at any given time depending on the production needs at that time.

    We are committed to making Shinola goods with as many American-made components as possible.

    Sometimes it's not possible…

    Certain parts and components are no longer made in America at the quality and scale that we require. We are always looking for opportunities to source more of our components in the US, while remaining at a price point that is accessible, which allows us to scale and ultimately create more sustainable jobs.

    View the chart below to see where each of our components are sourced.

  • Are you the same company that used to make shoeshine?

    Sort of. The original Shinola company was founded in 1907 and saw rapid growth through both world wars, but it would eventually fade out in the ‘70’s along with many other American manufacturers. We acquired the Shinola name in 2011 and have launched the next iteration of the company. Even though we’re producing a different fleet of products, we feel the spirit of the original Shinola company—as an iconic American manufacturer that began as a small company with big ideas—matches the spirit of what we’ve set out to accomplish today.

  • Where does the phrase “You don’t know sh** from Shinola" come from?

    The origin of this popular colloquialism leads us back to two people: a Private and his General. The story goes that one day, the disgruntled young Private decided to shine his General's shoes with sh**, rather than Shinola. The rumor spread along the front lines, and when the war ended, the legacy was imprinted on the American vernacular.

  • How do I find out about new product releases and other Shinola happenings?

    Sign up for our newsletter! Our subscribers receive special offers, exclusive content, and are always the first to hear about new product launches.

  • How can I become part of Shinola?

    We’re always on the lookout for exciting new ideas and big thinkers. If you're interested in joining the Shinola team, please visit our Careers page for more information.

  • What does my watch’s serial number mean?

    The serial number is a unique identifier for the category of your watch, its model year, and the specific number of your watch in the production run. View our serial number guide below to learn details about your watch.

  • If I purchased my watch prior to March 26th, 2014, is it covered by the Shinola Guarantee?

    Yes. The Shinola Guarantee is retroactive, covering every watch Shinola makes.

  • What does the Shinola Guarantee cover?

    Every Shinola watch is guaranteed for life under the terms and conditions of our warranty. In case of defects covered by the warranty, all components (excluding battery, leather strap and buckle) will be repaired or the watch will be replaced free of charge. If the exact model is not available for replacement, a watch of equal value and similar style will be provided.

    The Shinola Guarantee does not cover:

    • Leather strap, battery or buckle.
    • PVD coating.
    • Damage resulting from improper handling, lack of care, accidents or normal wear and tear.
    • Water damage unless marked water–resistant.
    • This warranty is void if the watch has been damaged by accident, negligence of persons other than authorized Shinola sales or services agents, unauthorized service, or other factors not due to defects in materials or workmanship. 

    For further information about what is covered by the Shinola Guarantee, view the Warranty included in your Shinola Watch Manual, or download the PDF.

  • How do I set the time and date of a watch that features a screw down crown?

    Do not attempt to pull out the screw down crown, first unscrew it from the case by turning it counterclockwise until it releases. Once released, follow the instructions for setting the time/date as described on pages 2 – 4 in our watch manual. To reseal the crown, press it in against the case until the threads engage, and turn clockwise until tight.

    Click here to view a video that explains how to set the time on these watches.

  • Is there a side-by-side comparison of The Runwell Watch sizes?

    Sure is. See below for a comparison of The Runwell 47mm, 41mm and 36mm, which are measured across the dial from the outer edges of the watch case. Click here to download a full comparison chart. A Gomelsky size comparison chart can be found here.

  • What are your watchstraps made from, and where are they built?

    We currently offer both leather and rubber watchstraps. All Shinola leather watchstraps are built from exclusively American-sourced full-grain hides, the majority of which are culled from Chicago-based Horween Leather. In operation since 1905, they’re one of the oldest continuously running tanneries in the United States, notorious for their uncompromising quality.

    Once our leathers are treated and colored, they’re sent to one of two facilities to be manufactured—Hadley-Roma's 60,000 square foot facility in Florida, or Shinola’s new Detroit Leather Factory, which is approaching 40% production of all our leather straps as of 2015.

    For our rubber watchstraps, we’ve partnered with Stern Rubber Company in Staples, Minnesota who’ve been producing rubber-molding products for over 40 years. Starting with a nitrile rubber base, the standard for luxury watchstraps, they developed a custom formula tailored to meet the high-quality performance standards demanded by all Shinola products. From there the rubber is hand mixed and molded—to achieve a refined look and feel.

  • Where can I get my watch repaired?

    You can drop your watch off at any Shinola store and we’ll be happy to mail it to our service center in Detroit for repair.

    Our store in Midtown Detroit offers in house watch repair and battery replacement services.

    If you don’t live near a Shinola store, or if you would prefer to mail your watch in, please fill out and submit our watch repair form to create a warranty or repair request and we’ll email you with full instructions on how to send your watch to our service center.

    For Canadian repairs: Please contact Time Central via phone or email to set up repairs.

    For European repairs: Please email customercare@shinola.com.

    For Repairs in Mexico: Please contact Tecnica Suiza via phone or email to set up repairs.

    For all other countries: Please contact us and we’ll inform you of your options.

    For more information about warranty and repairs please visit our Watch Repair Page.

  • If I buy my watch online, can I return it to the store?

    Unfortunately, online orders must be returned online. Likewise, store purchases must be returned in-store.

  • My watch doesn't fit. Can I exchange it?

    Absolutely. Proper watch fit is critical, and we want to be sure you are completely satisfied. Read more about our returns and exchanges here.

  • Can I get an engraving on my watch?

    Although we do not have this option available at the moment, we hope to be able to offer it in the future.

  • How do I care for my watch and straps?

    Each Shinola timepiece is designed and manufactured to the highest of standards. Unlike most other mechanical objects, a watch operates non-stop. In order to ensure optimal performance and longevity from your Shinola timepiece, please review the simple guidelines for care and precautions in the manual that came with your watch. It also available for download here.

  • Are Shinola watches waterproof?

    All Shinola watches are built to withstand either 5 or 10 ATMs, which means they are water resistant up to 164 or 328 feet, respectively. For details on a particular model, please view the Specifications tab, available on every watch product page.

  • Do you have assembly videos and technical information for each Shinola bicycle?

    We sure do! Check out the links below.

  • How do I break in the leather Shinola saddle?

    Saddles are one of the most difficult and important components to get right on a new bicycle, especially if you haven't ridden a bicycle in a while. It is very common for experienced riders to experiment with many brands and types of saddles and, once they find one they like, to use the same saddle on all their bikes. There are some counterintuitive facts about saddles that make it even more difficult to choose a saddle if you are a new rider. Some common misconceptions include: wider is better, more padding is better, and women should always ride a women’s saddle.

    We chose leather saddles because they are a commitment to classic style in line with the style of our bikes, old world craftsmanship, and bomb-proof construction. They continue to be made entirely by hand, before synthetic materials and foam padding were invented. All leather saddles are very firm when they are new, and depending on the part of the hide the leather was cut from, can vary in thickness. The leather can take hundreds of miles to soften up, but once it does it will have conformed to your unique anatomy and quite possibly be the most comfortable saddle you have ever ridden. It is not unusual for quality leather saddles to last 50 or more years if they are maintained properly.

    There are many ways to speed up the breaking in period. The most common is to soak the saddle in hot water for 5 or 10 minutes, then take it out and rub lots of Mink Oil into the leather, on the top and bottom. After you've massaged the leather for 10 minutes, ride the saddle for a short ride, in an old pair of shorts. Let the saddle sit overnight. Rub more Mink Oil on it and go for another ride. Repeat this process until it softens up, but always be sure to keep the saddle oiled and never let it dry out during the break in period.

    Our saddles have a tensioning bolt at the nose of the saddle, so once you have some time and miles on the saddle, if you think the leather has stretched, you can tighten the tension bolt to get a firmer ride. Always have a waterproof cover for the saddle if you are leaving the bike out in the rain.

    If you have the patience to break in the saddle, you will be rewarded with many miles of comfort and a saddle that fits only you. This isn't possible with a saddle with a plastic base.

    Saddles with plastic or synthetic bases will usually either feel great on the first ride, or not fit at all. There is no break-in period. Saddles are similar to shoes in that the fit is very personal and a pair of thick leather boots will need a break in period, unlike a pair of soft-soled synthetic shoes.

    There is no one saddle that fits everyone, and the shape and adjustment is sometimes more important than the material. Always try adjusting any saddle, fore and aft, up and down, and angle the nose, before giving up.

  • What is internal cable routing?

    On Shinola’s Bixby and Runwell Bicycle models, the cables are routed through the frames. This not only compliments the clean lines and design of these bicycles, but it also helps keep mud, dirt and water out of the cables, which can compromise the performance, feel and reliability of your brakes and gears. This internal routing helps keep your bike shifting smoothly and braking effectively by protecting cables and keeping the shifting and braking systems in tip-top shape without the need for expensive cable cover systems or burdensome and regular maintenance.

  • Why do The Runwell and The Bixby Bicycles cost more than other bikes I've seen?

    Based on the quality of the components and the craftsmanship that’s gone into their production—from the American-made frames and forks to the custom-level assembly in our Detroit workshop—our bicycles are actually an exceptional value. Nearly all bicycles on the market today are produced overseas—where manufacturing costs are significantly lower—but our goal is to create the highest quality bicycle we can right here in America, utilizing US-made frames, forks, and components whenever possible, and employing only highly-skilled craftspeople. We realize that our bicycles are at the higher end of the price spectrum for urban/city bicycles, but the value they represent is absolutely worth the asking price. A frame and fork built in the most experienced, high-end frame factory in America and a super high-quality specification and assembly in our Detroit workshop simply means that a Shinola bicycle is going to cost a little more. We might be partial, but we think it's well worth it.

  • Where are Shinola Bicycles made?

    Our frames and forks are both fabricated in Waterford, Wisconsin by the legendary Waterford Precision Cycles shop, with complete bike assembly taking place in our Detroit workshop. They are made out of premium American steel tubing and are every bit as good as any full custom bicycle on the market. And while we are committed to supporting US manufacturing and using US-made parts whenever possible, some components cannot be readily made in the US, and for those components we have turned to reliable, international sources capable of producing parts of the highest possible quality.

  • Why are Shinola bicycles built with steel frames?

    In a world that’s turning increasingly to carbon, titanium and aluminum bicycle frames, steel has become unjustly and grossly misunderstood. We believe there’s no material more suitable than steel when it comes to producing a bicycle frame that is durable, highly responsive, and delivers an unsurpassed and pleasant riding experience. That’s why we’re proud to say our frames and forks are handcrafted, one at a time, using US-made True Temper double-butted 4130 ChroMo steel tubing. Although steel has developed a reputation for being heavy, the 2,000 year-old alloy is an exceptional material for bicycle frames because of its remarkable strength-to-weight ratio, lasting durability and resistance to wear and fatigue (compared to aluminum, titanium and carbon). In fact, steel today is lighter, stronger and more versatile than ever. Its reliability has been tested and proven and it offers a superior and smooth ride because of its natural flex and vibration-dampening properties. If taken care of properly, your Shinola bike will be as rideable in 40 years as the day you buy it.

  • Why are Shinola’s Bixby and Runwell Bicycles built with disc brakes?

    Over the last 10 years, disc brakes have become one of the greatest innovations for the bicycle. They provide a vastly-improved feel and performance over conventional rim-brake systems while remaining lightweight, reliable, and user-friendly. Because disc brake systems use metal-, resin- and ceramic-based brake pads, they are less affected by the water, heat and grime that would destroy traditional rubber rim brake pads. Shinola’s bikes feature dual-piston calipers, which deliver consistent and responsive braking control in all weather conditions. And because the braking system is located at the wheel’s hub, they’ll stop you safely even if you have bent or untrue rims. Shinola’s Bixby and Runwell Bicycles offer a mechanical disc brake system, which boast the stopping power of hydraulic disc brakes, but the maintenance simplicity and adjustability of traditional cable-based systems. In an automobile’s world, these features are important, because as an urban cyclist, you’re bound to encounter obstacles and wet weather, and when you do, you won’t have to worry about your brakes.

  • Why are Shinola’s Bixby and Runwell bicycles built with internal hubs?

    A bike’s typical shifting mechanism, called a derailleur, dangles quite vulnerably off the rear right side of the bike. This delicate mechanism is critical to the proper operation of a bicycle, and since it’s exposed, it is vulnerable to the weather, obstacles and other environmental factors that could damage it. Plus, a derailleur requires regular maintenance for proper functionality. Internal hubs, on the other hand, negate the need for a derailleur, and conceal the internal components so you don’t have to worry about sand, dirt, or snow getting in the mechanism. They shift without the need to pedal (which is important on urban rides) and they’re virtually maintenance free. The internal hub is a beautiful and simple piece of machinery that compliments the simplicity of our bicycles and delivers consistently smooth shifting in any riding conditions, and will keep your hands, pants and skirts clean when you’re en route to the office, a date or the flea market. They just work, which lets you worry less about maintenance and more about riding safely.

    Bicycling Magazine produced an exceptionally detailed look at the same Shimano Alfine internal hubs that we use on The Runwell.

  • Can I take Shinola Bicycles off-road?

    The design of our bicycles, including the selection of each one of its components, is optimized for urban riding. Off-road use is not recommended.

  • Does my bicycle have a warranty?

    Yes, all Shinola bicycles come with a limited a warranty. View it here.

  • My bicycle was stolen, how can I get my serial number?

    If you registered your bike with us (registration available here), we will very easily be able to locate your serial number. This is one of the many great benefits of bike registration. If you didn't register, unfortunately, we will not be able to provide that information.

  • Does Shinola offer repair services for broken leather goods?

    At this time, Shinola does not offer a repair service for leather goods. Our handbags and small leather goods are protected from the date of purchase by a one year warranty (with proof of purchase). Under this warranty, if any of our leather products are defective in material or workmanship, under normal use anytime within the first year, we will replace the item free of charge with the same or comparable product. Defective products will not be returned to customer. The warranty does not cover damages arising from accidents or misuse, or from any alteration, service or repair performed by any other party other than Shinola.

  • How do I care for my leather purchase?

    Our leather products use only the finest leather, sourced from some of America's oldest and best tanneries. With proper care, these products will provide years of service.

    While it's true that you can use any kind of leather treatment, to ensure your leather goods receive the quality care they deserve we highly recommend using Shinola leather care products. See our leather care page for more details.

  • Can I use any kind of leather treatment on my leather goods?

    While it's true that you can use any kind of leather treatment, to ensure your leather goods receive the quality care they deserve we highly recommend using Shinola leather care products. See our leather care page for more details.