The Champ

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We Made
a Watch
to Celebrate
Champions.

Everything Changed
But That.

be a champ: donate
Birds-eye-view exterior image of the Shinola Champ watch packaging

Originally designed to commemorate the 2020 Summer Olympics, The Champ Detrola will still celebrate the grit, beauty and endurance of the human spirit.

We asked our community to help us recognize the everyday champions in our communities who rose to the challenge of this pandemic. All proceeds went to healthcare workers in Detroit in partnership with the Community Foundation for Southeast Michigan. Now, the Champ is sold out—but you can still help.

Community Foundation for Southeast Michigan Logo
Nothing Stops Detroit / Socially Distant But Always Together Nothing Stops Detroit / Socially Distant But Always Together
Close-up picture of the Shinola Champ watch-face and dial Birds-eye-view image of the Shinola Champ resting in it's packaging Birds-eye-view image of the Shinola Champ resting in it's packaging
Nothing Stops Detroit / Socially Distant But Always Together Nothing Stops Detroit / Socially Distant But Always Together
Close-up of the Shinola Champ watch

Anyone Can Be a Champ

The Community Foundation for Southeast Michigan is a full-service philanthropic organization leading the way to positive change. Led by president Mariam Noland, the Foundation has a significant track record of leadership in important initiatives, from playing a major role during the city's bankruptcy to now helping Detroit's healthcare organziations fight COVID-19.


You can still help by donating to the Healthcare Worker Fund on their website.

A picture, from the outside, in front of The Majestic Theatre in Downtown Detroit Mural with the words 'LIVIN FOR THE CITY' written, against a cinderblock wall

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