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Shinola shoe cream is crafted in small batches in Chicago by C.A. Zoes Manufacturing, a 3rd generation family-owned business whose production process has gone largely unchanged in decades. Producing Shinola shoe cream is a labor-intensive undertaking that takes time and requires the skilled hands of craftspeople, many of whom have been perfecting their craft in the same shop for nearly half a century. But the result—shoe cream of the best possible quality—speaks for itself. Available in brown, black, and neutral.