Shinola Privacy Policy

The following is the Security and Privacy policy (the “Policy”) of the www.shinola.com website (the “Site”) operated by Shinola/Detroit, LLC (the “Company”), having its head offices at 485 W. Milwaukee St., Detroit, MI.  The Company and all of its affiliates, including without limitation, Bedrock Manufacturing Company, LLC, Bedrock Manfacturing Europe, B.V., Bedrock Manufacturing Europe, GmbH, and Bedrock Manufacturing UK, Ltd. (collectively, “Shinola”) are part of and subject to this Policy.

By using this Site you consent to the collection and use of your Personal Information (as defined below) by Shinola consistent with applicable data protection laws and this Policy. If you feel you have objections to this Policy, you should not access the Site.

1           Privacy

1.1           Shinola (“we”) respects the privacy of individuals (“you”) who visit any of our Site or online areas, and we are committed to compliance with data protection laws and protecting the privacy of everyone involved, especially our visitors and our customers. We have created this Policy in order to make you aware of the type of information that we collect from you through your use of our Site and how we use that information.  This privacy policy also sets out your rights to and our responsibilities in safeguarding information we collect.

1.2           This Privacy Policy is intended to explain our privacy practices and covers the following areas: 

(a)         Personal information about you we may hold or collect

(b)         How we may use your Personal Information

(c)         Who we may disclose your Personal Information to

(d)         How we protect your Personal Information

(e)         Contacting us & your rights to access and update your Personal Information

(f)          Our Cookies Policy

(g)         How changes to this Policy and the Cookies Policy will be made

2           Collection of Personal Information

2.1           We collect the following identifiable Personal Information, which may include names, postal addresses, email addresses, billing information, etc., (“Personal Information”):

(a)         Information you provide to us by filling in forms or which you upload on the Site.  When you place an order on the Site, certain information must be provided including your first and last name, a valid email address, phone number, billing address, shipping address, and credit or debit card information. We will use this information to fulfill the order you place and to communicate with you about it.

(b)         If you contact us or if we contact you, we may keep a record of that correspondence or details of any conversation we may have with you. Calls may be recorded.

(c)         We may also ask you to complete surveys that we use for research purposes, although you do not have to respond to them.

(d)         Details of your visits to the Site and information collected through cookies and other tracking technologies including, but not limited to, your IP address and domain name, your browser version and operating system, traffic data, location data, web logs and other communication data, and the resources that you access in accordance with our Cookies Policy. Although this information is generally non-identifying, where it can be used to identify you we treat it subject to the same safeguards that we apply to personal information.

(e)         From third parties as set out below.

2.2           You are free to browse any of our public-facing sites without submitting Personal Information.

2.3           However, you will have to submit certain Personal Information should you:

(a)         Place on order to purchase products on the Site;

(b)         Submit an information request using our “Contact Us” form;

(c)         Sign up to our newsletter; or

(d)         Sign up for stock alerts or notifications.

2.4           We do not knowingly collect, maintain, or use Personal Information from our Site about children under the age of thirteen (13). Persons under the age of thirteen (13) should not use our Site without supervision from a responsible adult. We will never request Personal Information from a child under the age of thirteen (13) without fully complying with the Children’s Online Privacy and Protection Act (COPPA) and any other applicable legislation,  nor without requesting verifiable parental consent. If we are made aware that a child under the age of thirteen (13) has sent Personal Information to us without prior parental consent, we will remove her or his Personal Information from our files.

3           Use of Personal Information

3.1           Personal Information we collect from you will be used for our business purposes only.  This Privacy Policy will continue to cover information we may collect about you during the course of our relationship as well as after our relationship has ended.

3.2           Shinola uses your information:

(a)         To fulfill the orders you place on the Site or notify you of orders not completed.

(b)         To answer any customer service inquiries or requests that you may have.

(c)         To contact you about special offers, Shinola news, changes to our products and new products.

(d)         To understand the shopping habits of our customers to better serve them in the future.

(e)         To ensure that content from our site is presented in the most effective manner for you and your device.

(f)          We may also use your information for marketing our own and selected third parties' products and services to you by post, email, SMS, phone and fax and, where required by law, we will ask for your consent at the time we collect your data to conduct any of these types of marketing.

3.3  We will provide an option to unsubscribe or opt-out of further communication on any electronic marketing communication sent to you or you may opt out by contacting us, as set out below.

4           Third party disclosures

4.1           We may permit selected third parties and agents to use your Personal Information, only for the purposes set out above.  Such third parties will be subject to obligations to process such information in compliance with the same safeguards that we deploy. Specific examples of possible third party use of your Personal Information are set out below.  All such disclosures will only be made in accordance with applicable laws.

4.2           We may need to disclose your Personal Information to companies who work on behalf of Shinola in order to provide a product or service to you, or to fulfill an order.

4.3           We may disclose your Personal Information to third parties, and you consent to the same if (i) we are required to do so by law or legal process, including a validly issued subpoena, warrant or court order; (ii) we are required to do so by law enforcement authorities or other government officials; (iii) we believe disclosure is necessary or appropriate to prevent physical harm, financial loss or injury to, or intereference with, our rights or property or right or property of our users or others, or in connection with an investigation of suspected or actual illegal activity; (iv) we reasonably believe that you have used the Site or information obtained from the Site in order to commit unlawful acts or acts that may endganger the health and/or safety of the public; and/or (v) we believe the law in good faith requires such disclosure.

4.4           In the event that the Shinola (or a part thereof) is (i) subject to negotiations for the sale of its business, (ii) is sold to a third party, (iii) undergoes a re-organization, or (iv) in the unlikely event proceeds through any insolvency or bankruptcy proceedings, you agree that any of your Personal Information which it holds may be disclosed to such party (or its advisors) as part of any due diligence process or transferred to that re-organized entity or third party and used for the same purposes or for the purpose of analyzing any proposed sale or re-organization. Such disclosure of Personal Information will be limited to what is necessary to achieve the goal fo the business transaction and we will enter into a confidentiality and non-disclosure agreement with the other party(ies) in order to protect the confidentiality and ensure safe destruction of all Personal Information if the business transaction is not concluded.

4.5           Shinola will not sell, trade, or rent your information to anyone.

5           For residents of California (as provided by California Civil Code Section 1798.83)

5.1           Under California law, California residents who have an established business relationship with Shinola may make a written request to Shinola about whether Shinola has disclosed any Personal Information to any third parties for the third parties’ direct marketing purposes during the prior calendar year.

5.2           Shinola adopts and discloses to the public (in this Policy) a policy of not disclosing your Personal Information to third parties for their direct marketing purposes unless you first affirmatively agree to the disclosure.

5.3           Additionally, Shinola provides a cost-free means to opt-out of such sharing. If you do not want Shinola to disclose information to other companies for their marketing purposes after you have already affirmatively agreed to the disclosure, you may also send an email to privacy@shinola.com instructing us to no longer share your Personal Information with third parties who will use it for direct marketing purposes. Please also include your name and all of the postal addresses and emails addresses that you have provided to us.

6           Transmission, storage and security of your Personal Information

6.1           No data transmission over the Internet or website can be guaranteed to be secure from intrusion. However, we maintain commercially reasonable physical, electronic and procedural safeguards to protect your Personal Information in accordance with applicable data protection legislative requirements. We also limit access to Personal Information by our own employees to those individuals who are authorized for the proerty handling of such information.

6.2           We want you to have an enjoyable and secure shopping experience on our Site. As such, protecting any billing information you submit is important to us. We use the 128-bit Secure Socket Layer (“SSL”) protocol to protect the security of the order information you place with us via our Site as it is transmitted to our server. SSL technology encrypts your information to protect it from being deciphered by anyone other than Shinola.

6.3           If you want to double-check for security, when placing your order, you will notice that the “http” in the web address will be replaced by “https”. Secure pages slow down websites so you will only see this on checkout pages.

6.4           We will retain your Personal Information for as long as is necessary for the processing purpose for which they were collected. Certain details and correspondence may be retained until the time limit for any legal challenges to the supply of the services has expired or in order to comply with regulatory requirements regarding the retention of such data. Data may also be retained for or included in analysis carried out by us with respect to our business.

7           Cookies Policy

7.1           We use cookies as set out in our Cookies Policy and any Personal Information obtained from such cookies in accordance with this Policy.

8           Changes

8.1           We may change the content of the Site or our services without notice, and consequently this Policy and/or Cookies Policy may change at any time in the future. We will take reasonable steps to notify you of material changes to this Policy or the Cookies Policy by posting the revised policy with the date it was revised on the applicable page. Your continuing business relationship with us, the fact that you provide Personal Information to us and your continued use (icnluding acess, browing and/or use of any interactive feature) of our Site consittute your agreement to this Policy and the Cookies Policy and any updates thereto. We therefore encourage you to review both policies it from time to time to stay informed of how we are using Personal Information.

9           Your rights and Contacting Us

9.1           We are the data controller in respect of your Personal Information processed by us under this Privacy Policy. We will use reasonable endeavours to ensure that your Personal Information is accurate.

9.2           You have the right to access, update and correct inaccuracies in your Personal Information in our custody and control, subject to certain exceptions or restrictions prescribed by law. This includes: (i) asking us to correct or update any such Personal Information; or (ii) requesting that such Personal Information be unsubscribed from an e-mail or other electronic marketing data base.

9.3           To acces, update or correct any inaccuracies in your Personal Information you may contact us at privacy@shinola.com. In addition, each time we send you an e-mail or any other type of electronic marketing message, you will be given the optin to unsubscribe by simply clicking the unsubscribe link. We may, however, continue to contact you via e-email for administrative or information purposes, including follow-up messages regarding the administration of your account, any servies, features or functions you have enrolled in or registered to use, any promotions or contests you have already participated in or have already entered, goods and/or services you have ordered, or oterh transactions you have undertaken with us.

9.4           We can be contacted in relation to your rights or any questions you may have in respect of this Privacy Policy or our processing of your Personal Information at the following addresses:

Email:    privacy@shinola.com

Post:                   Shinola/Detroit
                           485 W. Milwaukee
                           Detroit, MI 48202
                           Attn: Privacy Policy