Monday, February 3, 2014

Good thoughts grow nice things

Say Nice Things About Detroit was a word-of-mouth campaign created in the 1970s by Emily Gail, a small business owner in downtown Detroit. It was a challenging economic time for the city, with many businesses closing their doors and negative sentiment on the rise. With the hopes of inspiring her hometown to greater things, Ms. Gail decided to take the simple action of encouraging people to say something nice. 

Taking our inspiration from the original campaign, we hope to play a role in seeding and growing positive sentiment—not just here in Detroit and not just online, but across the globe.

For every #SayNiceThings post on social media, we will write those intentions on paper embedded with seeds. The seed paper will later be planted throughout Detroit, specifically for use in the beautification of a dog park near our Detroit store.

In conjunction with the digital campaign, Shinola’s flagship stores in Detroit and New York will encourage customers to write positive messages on seed paper on display in the store. Those messages, along with the #SayNiceThings messages Shinola receives in the digital space, will be incorporated into a growing installation in each store. 

See what nice things people have said so far at

To join the movement, #SayNiceThings.