• Wednesday, March 26, 2014

    Introducing the Shinola Guarantee

    A limited lifetime guarantee on every watch we make.

    Our belief is that products should be built to last, and should be built right here in America. That’s why Shinola is proud to handcraft watches that are made to last a lifetime or longer. To back up that claim, we’re excited to introduce an unmatched quality standard: beginning March 27th, 2014, every Shinola watch is guaranteed for life under the terms and conditions of our warranty.  

    Shinola is able to offer this guarantee because we source only the best available watch components and utilize a handmade production process in our state-of-the-art Detroit factory. After all, there's a certain satisfaction in knowing your Shinola timepiece can be passed down to the next generation, and our limited lifetime warranty ensures it will be.

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    The Shinola Guarantee - Terms & Conditions

    Every Shinola watch is guaranteed for life under the terms and conditions of our warranty. In case of defects covered by the warranty, all components (excluding battery, leather strap and buckle) will be repaired or the watch will be replaced free of charge. If the exact model is not available for replacement, a watch of equal value and similar style will be provided. A copy of the receipt and/or your completed warranty card is required as proof of purchase. A check or money order payable to Shinola/Detroit, LLC in the amount of $25.00 as service and handling fee must be included for all warranty and repair services. The fee is subject to change.

  • Thursday, March 20, 2014

    The City Clock: An American Landmark

    Shinola City Clock at Cobo Center

    “I’ll meet you under the Kern’s clock.”
    Before the era of cellphones and easy communication, people coordinated meet ups using landmark locations and very specific times. The Kern’s Clock in downtown Detroit provided the convenience of being a landmark whose very function was telling time.

    With its debut in 1933, the Kern City Clock graced the entrance to the Ernst Kern Company Department Store on Gratiot and Woodward, where it became such a popular meeting place that it soon became synonymous with the phrase “I’ll meet you under the Kern’s clock.” It remained as a meeting destination until 1959 when the Kern's store was sold and shut its doors. In 1966, the Kern's building was demolished, and the Kern's Clock itself was stored away until the 1970's. It was then moved to a new location but again stored away until 2003, when the Compuware Corporation reinstalled it at its original home on Gratiot and Woodward, where its legacy still resonates among Detroiters.

  • Tuesday, February 25, 2014

    Detroit poet Natasha speaks on her love for the Motor City

    “When it comes to Detroit I view it like I do love.  Detroit is my soul mate, and I write love poems about it.  I’ve always felt like I belong here.  Some people say we’re down.  I say we’re coming back around.  We’re the city that continues to call the worlds bluff.  We’re the center stage of nation.  We fight for our reputation, walk, ride, bike to our destination.  You know what we do in Detroit?  We survive.  We move up.  No matter what, we just won’t let you forget us.  “Somewhere in the projects, there’s a kid working on a project to project to the world.”  That’s Detroit.”

  • Tuesday, February 18, 2014

    Introducing Melvin Davis

    “Music is my life.  I’ve written more than six hundred songs, sang in a group with David Ruffin of the Temptations, and played drums with Smokey Robinson’s band. I’ve traveled the world as the Soul Ambassador of Detroit and loved every minute of it.  There’s a spirit and energy in Detroit that you experience nowhere else, and that’s what I bring to my music.  The raw material of the music that defines America comes from Detroit.  We’ve always had the talent base here, but now that the youth is investing in the city you feel an excitement in the air that wasn’t here before.  Detroit is a sleeping giant that’s suddenly woke up.”

  • Thursday, February 13, 2014


    “I’m ten years old and when I grow up I want to be mayor of Detroit and then the President of the United States. I like to make and sell candles and I started a company called Super Business Girl and recently got an award for being Detroit’s youngest entrepreneur.  That was awesome!  I want to teach young girls like myself how to make their own money.  When I’m not at school or playing chess downtown I like to sing and rap.  Look out for me, because I’m going to be the first rapping President of the United States!”

  • Thursday, February 6, 2014

    The spirit of Detroit captured by American photographer Bruce Weber

    In 2013 we introduced you to the craftspeople behind our products, this year our goal is to continue to explore the beauty of manufacturing, while capturing the spirit of Detroit that drove us here in the first place. This led us to Bruce Weber. Responsible for some of the most memorable fashion campaigns of our age, Weber returned to rediscover a city he photographed nearly a decade ago.

    His vision includes a varied group of locally-casted individuals photographed alongside familiar face, Carolyn Murphy, who epitomizes the independent spirit of the American tomboy.  These are our neighbors, our colleagues, our collaborators—a celebration of the city through the lens of an American icon. 

    Click through to see more images from the campaign, and to see what Bruce Weber and Carolyn Murphy had to say about the city of Detroit.

  • Monday, February 3, 2014

    Good thoughts grow nice things

    Say Nice Things About Detroit was a word-of-mouth campaign created in the 1970s by Emily Gail, a small business owner in downtown Detroit. It was a challenging economic time for the city, with many businesses closing their doors and negative sentiment on the rise. With the hopes of inspiring her hometown to greater things, Ms. Gail decided to take the simple action of encouraging people to say something nice. 

    Taking our inspiration from the original campaign, we hope to play a role in seeding and growing positive sentiment—not just here in Detroit and not just online, but across the globe.

    For every #SayNiceThings post on social media, we will write those intentions on paper embedded with seeds. The seed paper will later be planted throughout Detroit, specifically for use in the beautification of a dog park near our Detroit store.

    In conjunction with the digital campaign, Shinola’s flagship stores in Detroit and New York will encourage customers to write positive messages on seed paper on display in the store. Those messages, along with the #SayNiceThings messages Shinola receives in the digital space, will be incorporated into a growing installation in each store. 

    See what nice things people have said so far at Shinola.com/saynicethings.

    To join the movement, #SayNiceThings.

  • Thursday, January 2, 2014

    Made by hand in San Francisco

    Golden Bear Sportswear is one of America's great heritage companies. Founded in San Francisco in the early 1920's, the company's classic American style began with their original product—durable dockworker jackets for the region's booming shipping industry. In the 1950's the company produced many more iconic American jacket styles, such as the varsity jacket, the bomber jacket, and the motorcycle jacket. Their apparel has been worn by everyone from Presidents of the United States to members of The Grateful Dead. 

    We recently collaborated on a varsity jacket with Golden Bear—available exclusively in our flagship stores in New York and Detroit—and we're incredibly happy with how it came out. To mark the occasion, we called up Schirley Zisman—one of the owners of Golden Bear—and asked her a few questions. 

    Click through to see the result of our conversation.

  • Thursday, December 26, 2013

    the Great Wide Open

    We love being in cities, especially a city as exciting as Detroit. Because we thrive on feeling connected to the culture and the people that surround us. But sometimes it's good to get out, too. And in fact anyone who's traveled can attest to the fact that, ironically, one never feels closer to their hometown then when away.

    So we decided to take a trip to Wyoming's testament to the great American wilderness known as Yellowstone National Park. And when there, to cut our connection to the digital world—no cellphones, no Facebook, no hashtags, no Instagram. None of that.

    We packed a camera and a bag of film, and we just went. The results of our trip are below. We hope you enjoy the photos as much as we enjoyed taking them.